BURBERRY / The Destination of Love is Freedom

How does Burberry resonate to the Chinese during Chinese’s Valentine’s day?  We bridge the gap between the brand and the users by leveraging the advocation of Burberry: Freedom to tie it back to the core of Valentine’s day which is love and make the connection.  The destination of love is actually not the end, it frees your mind and soul.  With love, you are set free. The attitude bought alive by socially executed the love in animation 8 dimensions of the virtues of love in Chinese tradition.