COCA COLA /

EVERYONE’S CUP

ADS FROM WITHIN THE MATCH

WE CREATED 32 TEAM-THEMED CANS AND MADE THEM INTO A PHYSICAL MEDIUM THAT TURNED EVERY SINGLE 

GOAL SCORED DURING THE MATCH INTO AN INTERACTIVE GAMING EXPERIENCE.  

2014

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京東內宣 守護者

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COCA COLA / SHARE YOUR COKE