ISHARES CSI300 / 

Money Follows 

GUERRILLA MARKETING STUNT TO MAKE WAVES 

IN HK INVESTMENT WORLD

WE TURN 20 BUSINESSMEN INTO OUR MOBILE MEDIA CHANNEL, WITH LED BRIEFCASES BOARDCASTING OUR AD.

THIS CAMPAIGN INCLUDED PRINT, OOH, DIGITAL HELPING ISHARES LAUNCHING THE WORLD’S FIRST-EVER CHINA 

A-SHARE SECTOR ETF SERIES IN HONG KONG.

2016