LITTLE SHEEP /
MEATS READY, MATES READY
“BRINGING DIFFERENT FOREIGNERS TO MONGOLIA TO HAVE HOTPOT TOGETHER” - AN INSIGHTFUL THEME INSTANTLY RESONATED TO PEOPLE AND CREATED LOTS OF SOCIAL BUZZ ONLINE. FOLLOWED BY ONLINE CONTENT, SEEDING, AND LARGE SCALE MEDIA BUY, MAKING THE CAMPAIGN SO SUCCESSFUL.
2017





