NIKE JDI /

GREATNESS IS IN EVERYONE

A 24-HOUR SOCIAL MEDIA HUB 

A 17-DAYS MUTLI MEDIA COUNTER-STRIKE 

ON TRADITIONAL GREATNESS

WE SET UP A 24-HOUR SOCIAL MEDIA COMMAND CENTER TO MONITOR AND REACT IN REAL-TIME TO GAME MOMENTS WITH OUR POINT OF VIEW, BEFORE THE NEWS COULD RESPOND.  WHILE THE MEDIA ONLY FOCUSD ON GOLD, NIKE CELEBRATED EVERYONE FOR GOLD, SILVER, BRONZES AND THOSE WHO CAME IN SIXTH ON SINA WEIBO.

2012