NIKE JDI / 

Your Game Is Your Voice

BRING THE KIDS INNER VOICE INTO LIFE 

TRIGGERED BY THEIR ACTION OF SPORT 

A HOLISTIC  CITY ATTACK CREATIVE EXTENDED BEYOND THE TRADITIONAL BOUNDARIES OF MEDIUM TO HEIGHTEN IMPACT.

We discover a rare breed of athlete, whose quiet confidence masked a ruthless competitor.  

They are down to earth compared to shanghai and BJ.

They take action, speak less. No bullshit.They embody the true JDI spirit.   As a salute to them, we developed a fully integrated city attack, in a local Cantonese dialect.

2010